Wan 3.0 on YouArt gives you a focused way to turn an idea, a reference image, or both into a short video clip. Describe the subject, action, lighting, camera direction, dialogue, and sound environment in one prompt, then choose the frame guidance and output settings that suit the shot. We generate picture and synchronized native audio together, so the visual direction and sound direction begin in the same creative brief.
Sound belongs in the prompt when it belongs in the scene. Describe dialogue, an ambient setting, or the sound environment alongside the visual action. We generate audio with the video, so the prompt can describe picture and sound together instead of treating them as separate creative tasks. This is useful when the timing of an action, a spoken moment, or the atmosphere of a setting affects how the clip should feel.
The most useful first generation is one you can judge. Before generating, decide what the viewer should notice first: a subject entering frame, a product reveal, a change in lighting, a camera move, a line of dialogue, or a sound cue. Then use the prompt to place that moment in a setting. Clear direction gives you a meaningful result to compare with the next version. A simple scene brief can include these elements:
| Part of the brief | What to define |
|---|---|
| Subject | The person, product, object, or visual focus of the shot |
| Action | The movement or change the viewer should see |
| Environment | The setting, time, light, and visual atmosphere |
| Camera | The movement, framing, or point of view to test |
| Sound | Dialogue, ambient sound, or other audio direction |
Wan 3.0 is built for clips from 2 to 30 seconds. Select a duration that fits the idea rather than stretching a simple action into a longer shot. A brief moment may need only enough time for one clear movement. A product concept, a scene with a change in camera direction, or a sequence with a beginning and ending may need more room. Planning the length around the action gives you a clearer basis for review.
You can choose 480p, 720p, or 1080p before generation. Wan 3.0 makes resolution, duration, and aspect ratio part of the setup, not an afterthought. Use those controls to frame the test you are making: a quick draft can answer whether the idea and motion are right, while a more detailed result can help you inspect the visual direction more closely. We also provide a seed control, so you can set the output controls before generating rather than trying to correct the format afterward.
A useful review loop is straightforward. Generate one clip, watch for the moment that carries the scene, and then change one meaningful part of the direction. You might revise the camera instruction, replace a broad lighting phrase with a specific condition, tighten the action, or add a frame reference. Keeping each revision intentional makes it easier to see what changed and which direction serves the idea.
Creators can use Wan 3.0 to explore short social clips from a prompt or animate a reference image into a new visual direction. Start with the hook, subject, movement, and sound environment, then review whether the clip gives the audience a clear reason to keep watching. A first frame can be especially helpful when a recognizable composition needs to lead the post.
Filmmakers and creative teams can use Wan 3.0 controls to storyboard a scene and test lighting, camera angles, and pacing before a shoot. A prompt can define the scene action; a first frame can establish the opening; an end frame can indicate the destination. The result is a visual test for discussing a direction, not a replacement for the decisions that shape a larger production.
Brands and commerce teams can animate product photos for launch and storefront concepts. Use the product image as the opening visual anchor, describe the motion and environment, and choose the aspect ratio and duration that match the concept you want to review. The first generation can help a team compare visual approaches before building a broader campaign.
Marketing and production teams can also compare concepts across prompts, frame references, durations, and aspect ratios. Keep the subject and desired action clear, then change the element you need to evaluate. That makes it easier to discuss a specific creative choice—such as the opening frame, the pace, or the camera direction—rather than reacting only to a general impression.
When you are ready to decide how you want to access models and credits, visit YouArt plans. For the creative work itself, return to the scene: define the opening, describe the motion and sound, select the duration and resolution, then generate a clip you can evaluate.
Wan, 万相 and Tongyi Wanxiang are trademarks of Alibaba Group; YouArt is an independent platform, not affiliated with or endorsed by Alibaba.
Wan 3.0 reshapes the traditional video generation pipeline by folding multiple inputs into a single, cohesive output. Instead of relying on a patchwork of tools, you manage the entire creative process within one architecture.
Start from a text prompt or a static image. A first frame anchors the opening composition, and an optional end frame can guide where the generated MP4 finishes.
Use a first frame to define the opening composition, add an end frame to guide the destination, and select the aspect ratio, duration, resolution, and seed that fit the clip.
Generate from 2 to 30 seconds at 480p, 720p, or 1080p. First- and end-frame inputs provide visual anchors when a text prompt alone is not specific enough.
Filmmakers, content creators, and marketing teams that need clips up to 30 seconds with frame guidance and synchronized native audio.
Upload a first frame, describe the subject, action, camera direction, lighting, and sound, then compare a short 720p draft with a 1080p result.
Projects that require native 4K delivery or a timeline of separately editable cuts. Use a video editor when the sequence needs shot-by-shot assembly.
Text, first-frame, and first-plus-last-frame starting points. Choose the amount of visual guidance that the clip actually needs
Audio and video generated together. The first draft does not require a separate audio-generation step
Resolution, duration, aspect ratio, and seed controls. Set the output format before generation instead of fixing it afterward
The practical difference is control over one complete clip: define the starting image, optionally define the ending image, describe the motion and sound, and choose a duration from 2 to 30 seconds before generation.
In advertising, visual impact is paramount. Agencies use Wan 3.0 to create ad spots with realistic motion and high-fidelity graphics, and generating scene variations quickly makes extensive A/B testing practical before a campaign ships.
Entertainment teams can use Wan 3.0 for pre-visualization, motion concepts, social promos, and teaser shots before committing to a larger production.
Retailers have to present products in engaging ways. Turning a product photo into a dynamic clip gives commerce teams another format for showing how an item looks and moves.
Educational institutions and corporate training programs use video to explain complex concepts. Precise camera control and synchronized audio make detailed instructional videos easier to follow and improve learning outcomes.
Start with a written scene when you want to explore a concept from scratch. Start with an image when the opening composition, product, person, color, or location needs a visual anchor. You can also add a first frame and an end frame to guide where the clip begins and finishes. That makes Wan 3.0 useful when a prompt needs more direction than words alone can provide. Open YouArt to start a project, bring the scene into focus, and generate a first version you can review. A short first pass is a practical way to evaluate motion, pacing, visual emphasis, and sound before you spend time refining the description or frame references.
A text prompt is a direct way to set the job for a clip. With Wan 3.0, name the subject, what happens, where it happens, and the feeling or visual treatment you want to test. Add camera movement and sound when those details matter to the result. Instead of trying to describe every possible detail, give the scene a clear action and a clear environment. This helps you assess whether the opening idea is working before you develop it further. For image-to-video, upload a reference image and describe the motion you want to see. Wan 3.0 can start from that visual reference: a product photograph can become a product moment; a still composition can become a scene with movement; a designed visual can become a social clip. The image establishes the starting visual direction, while your prompt supplies the action, camera, lighting, and audio context. Wan 3.0 supports both paths, so you can choose the input that fits the work in front of you. A prompt is often the better starting point for a new concept. A first frame is often the better starting point when a specific opening composition needs to remain central. You do not have to treat those choices as competing methods: begin with the amount of visual guidance the shot actually needs, then refine after you see the clip.
For example, a product exploration can begin with the product as the subject, a small movement that reveals its form, a lighting choice that matches the campaign, and the ambient sound that belongs in the scene. A social concept can begin with a direct action and a clear camera instruction. A pre-visualization test can focus on how a shot opens, moves, and ends. In each case, the goal is not to overload the prompt; it is to give the generation a useful creative assignment. Our workflow lets you choose a first frame or connect a first and last frame. Use a first frame when the opening composition is the key reference. Add an end frame when the destination of the shot matters too. Those anchors can help you test a transition between two visual points while keeping the motion direction in the prompt.
Camera direction also benefits from plain, task-specific language. Tell the scene whether the camera should hold on a composition, follow the subject, reveal a product, or move toward a detail. Pair that direction with the action rather than using camera terms as decoration. A camera move has more purpose when it helps the viewer follow the change that matters in the shot. Frame guidance can complement those instructions. Use the first frame to establish the opening image. Use a first and last frame when you want to test how the shot travels between two points. Then let the motion, camera, and sound details explain what happens along the way. This combination creates a practical brief for an individual clip without turning the process into a complicated timeline.
Choose text-to-video when the scene begins as an idea you can describe. Choose image-to-video when an existing visual should inform the starting point. With Wan 3.0, choose a first frame when the opening composition matters, and choose first-plus-last-frame guidance when the ending image deserves equal attention. Each option is a way to match the input to the level of control the clip needs. For a first test, keep the instruction narrow enough to evaluate. One subject, one primary action, and one visual situation can provide a strong starting point. If audio is important, describe the sound environment in the same prompt. After you review the result, add detail only where it helps the next decision. This approach keeps the direction readable and gives each new generation a purpose.
